CityPortals will once again be exhibiting our product and solutions at America East in Hershey Pennsylvania. Jeff Schroeffel, the VP of Search Marketing for CityPortals will be presenting to publishers a session on the importance of SEO for newspapers themselves. Organic search traffic and news search are critical to the success of a news media website. This rapid-fire bonus session on Monday at 11am will cover some of the pitfalls newspaper and TV news station websites should avoid, and showcase some simple best practices that can be incorporated to maximize SEO success. The presentation will also cover the importance of writers and content producers to the overall success of search ranking positions.
Jeff began developing his Internet Marketing and Website Development expertise in 1999 by trial and error helping a small retail company launch and market their e-commerce website, which was built by Lazerpro Digital Media Group. After successfully marketing the e-Commerce retail site, increasing their website visitor traffic and online sales drastically, Jeff was recruited by Dan Myers from Lazerpro Digital Media Group (the pre-cursor to CityPortals) to develop their newly created Internet Marketing Services division and to do SEO for the media property StateCollege.com. This is the background of where CityPortals was born and it’s SEO based DNA was formed. Together they have helped many businesses generate many millions of dollars per year.
Jeff now manages a team of analysts and consultants of different disciplines, but all with a common goal, grow valuable traffic and grow revenue and profit. One of the segments that they are very well versed in is large website SEO, social media marketing and the continual improvement processes that go along with it. With large eCommerce and media clients as well as one of the top four media companies in the US, AccuWeather.com (according to an Experian Marketing Services report dated January 9, 2015), they are uniquely positioned to help the Newspaper and media industry. There is a deep and robust understanding of what it takes to dominate search in a local market and a proven track record.